Google has prioritised site speed/page speed as one of the signals used by its algorithms to rank pages.
N.B. If a page does not load in less than 3 seconds, 50% of those who landed on your page will leave!
Go to https://developers.google.com/speed/pagespeed/insights and see if you are living on the edge!
Search by entering Google.ie into an Incognito Window . Searching in an incognito window will bring up a list of auto complete options, many of which can help your keyword research.
Using the incognito search means that any customised search data that Google has stored when you are signed in is now omitted, and by using the incognito mode you will see where you rank on a results page for a specific term.
Using the right keywords, in a “human” way, i.e. they have to make sense.
Also consider using long tailed search terms as keywords.
You could input a keyword or group of keywords into https://ads.google.com/aw/keywordplanner/home and Google will return many helpful stats to guide your keyword strategy, e.g. monthly search volume, and, similar to Incognito, it will give you suggested terms that you might not have considered.
A sitemap is a way of organising a website, identifying the URLs and the data under each section. It makes it easy for Search Engine crawlers (like Google) to find out what pages are present, recognising any recent updates, and creates a list of all your pages helping search engines to crawl your website effectively and your website visitors to easily navigate on your site.
Entering your site’s URL on this link https://www.xml-sitemaps.com/ will create a sitemap that you can upload to Google Search Console and Bing Webmaster Tools. It is free up to 500 pages.