Video boosts conversion rates and should be seen as an investment. Including video on a landing page can increase conversions by up to 80%
Search engines love video, keeping in mind that YouTube is the second largest online search engine.
Video allows you to be concise and capture viewers interest in the first few seconds. For example, a video to explain your service, a demonstration video for a new product or, a drone video for impact in certain circumstances.
In order to get your video message seen it is important to direct them towards defined social media platforms as a final destination or directing them towards your website for more in-depth information.
Social media success requires condensing information down into easily digestible snippets of content, long enough to maintain viewers attention but short enough to leave them looking for more.
Video encourages social shares and it can be an eye catching tactic if operating an email marketing campaign.