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Why you should think of using video

Video boosts conversion rates. Video should be seen as an investment – according to HubSpot, including video on a landing page can increase conversions by 80%! 

  • Video is a great addition to your email marketing campaigns.
  • Search engines love video.
  • Video encourages social shares.

Video allows you to be concise and capture viewers interest in the first few seconds. Social media success requires you to condense information down into easily digestible snippets of content, long enough to maintain viewers attention but short enough to leave them looking for more.

Here are some reasons you should use video

1. Rank in search

Google is the largest search engine in the world. Adding video to your website can increase your search rankings on Google, and other search engines in a major way.

By adding a video to your website you increase your chances of ranking on the first page of Google results by 50x. It makes it well worth the effort, keeping in mind 75% of people never venture past the first page.

2. Get on the second largest search engine 

More than a billion users watch over 250 million hours of video each day, YouTube is the second largest search engine in the world. It’s where your potential customers are searching, it makes perfect sense to be there. “How-to” searches are among the most popular on YouTube, and may be an opportunity for your business.

3.Help your customers understand your business 

Your business may be complex, and it’s essential that your audience understands what you are offering before they make a purchase. Website visitors are 64 to 85% more likely to purchase after watching a product video.

An explainer video gives you a chance to show and tell potential customers what you are offering and how it meets their needs.

4. Showing up where your customers are.

Video traffic will account for 80% of all consumer internet traffic by 2021. According to eMarketer 4x as many consumers would rather watch a video about a product than read about it

5. How video helps email click-throughs

Including the word video in an email subject line can boost open rates by 19%, and click-through rates by 65%

According to Martech Advisor, including video in emails can boost click rates by 300%!

  • Do not embed the video in the email as most email clients do not support inline playing of the video. 
  • Large video files increase the likelihood of your email getting caught in spam filters.
  • The best way to manage video is to include a thumbnail from the video in the email body so that users can click to view the video on your website or landing page.  

6. Showing up more in social feeds

Algorithms based on users’ previous online activity, make it challenging for small businesses to be discovered by new audiences.

However  Video posts are rising to the top of newsfeeds everywhere. People are more likely to stop mid-scroll for eye-catching video content and those interactions will always help your reach.  When it comes to social, video is an express route to being seen.

7. Increase conversions

Conversion rates double for websites using video. In addition you can track potential buyer consumption patterns

8. Authentic video footage

Customers today like to connect with brands, and creating scrappy webcam videos or screen shares can start to build that relationship authentically. Have your Owner/ CEO behind and or in front of the camera

9. Value of Video

As many as 40% of consumers state that video increases the chance that they’ll purchase a product on their mobile device. Website visitors are 64% more likely to purchase on an online retail site after watching a video.

So to sum up, companies that use video grow their revenue faster than those that don’t.